Provided strategic advice and guidance to marketing, technology, and operations executives and leaders across multiple industries and company profiles. Administered private consultations outlining best practices and expertise around specific marketing technology, data management, privacy, and compliance challenges. Conducted research on relevant and impactful topics resulting in the creation of reports, templates, and tools to help clients achieve their stated objectives.

Manage three direct reports, 56 staff and $35M budget in preparing and executing full range of digital initiatives to drive data transformation, real-time offers and voice of customer for this regional bank. Deploy expertise in excelling across all client segments and channels.

Promoted to initiate new efforts to enhance customer experience and comply with industry regulations using new digital platforms that better positioned the bank within the financial services sector. Directed two professionals and $6M budget in coordinating website, online banking, mobile apps, ATM screens, email marketing and CRM systems.

Supervised one direct report and $2M budget in directing digital marketing assets involving website, social media, radio advertising and marketing automation platforms for all bank businesses. Focused on driving organic digital growth and improving digital customer experience.

Developed and supported digital innovations for all banking products across web and mobile platforms for entire enterprise in connection with different project teams. Defined, tested and implemented new product deployments and enhancements to existing digital assets per agile and waterfall methodologies.

Supervised three staff and $4M budget in creating and executing digital/mobile marketing strategy, data review and campaign optimization through media planning, web design, user experience, Eloqua campaign automation, Salesforce integration and chat platforms.