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Professional Profile

Marketing and analytics executive with experience to understand and address both business and technical challenges. Proven ability to design, launch, execute, and continually refine marketing collateral, campaigns, and platforms in support of brand recognition, revenue generation and improved customer experience.

Nearly 21 years marketing experience from both a client and agency perspective.
Over 19 years digital experience including email, display, video, social, and mobile advertising.
Expert in omni-channel campaign analysis and optimization to drive positive revenue growth.
Thorough understanding of digital marketing platforms and the underlying technology.
Experience managing teams of up to 5 direct reports and over 40 indirect reports.
Fluent in English (native) and conversational Spanish.

Work Experience

June 2017 – Present

SVP, Digital Marketing & Experience

Seacoast Bank

Lead team of digital marketers responsible for maintaining website, social media, digital advertising, and marketing automation platforms in support of all bank businesses. Primary objectives include organic digital growth and improving digital customer experience. Other responsibilities include strategic marketing planning across all channels, sales workflow optimization, event planning/coordination, and brand management.

Report directly to Chief Marketing Officer / Head of Investor Relations.

September 2015 – June 2017

VP, Digital Product Manager

Wells Fargo

Provided strategic direction and ownership for digital banking products across web and mobile platforms. Led efforts on design, definition of requirements, implementation, and testing of new digital product deployments and enhancements to existing digital assets using agile and waterfall project management methodologies.

October 2010 – August 2015

VP, Digital Marketing

Bank of America Merchant Services

Responsible for development and execution of digital and mobile marketing strategy, analysis and presentation of results, and campaign refinement/optimization. Manage resources that perform media planning and purchasing, web design/user experience, and administration of web servers, content management system, email, Eloqua marketing automation, Salesforce.com integration, and chat platforms.

August 2007 – October 2010

Marketing Analytics Director

RED F Marketing

Performed campaign analysis and refinement, audience segmentation, user experience evaluation, and configuration of real-time modeling platforms to automate web offers and site personalization.

January 2006 – August 2007

CRM Management Consultant

Accenture

Performed analysis and provided assessments on the needs and requirements for marketing challenges and platform recommendations. Also responsible for mapping marketing business processes and uncovering inefficiencies to improve performance.

June 1998 – January 2006

Customer Information Coordinator

TIAA-CREF

Provider of financial services for non-profit institutions with over $400 billion in assets and product mix of retirement annuities, mutual funds, life insurance, and personal annuities. Managed Siebel campaign management environment and worked closely with marketing department to determine ideal products, audience segmentation, creative materials, and analysis of results.

July 1995 – June 1998

Technical Support Lead

OKRA Marketing

Leading technology provider for banks and other financial institutions that enabled the analysis of customer information on a desktop PC. Led a support team that provided telephone and onsite technical support, conducted training classes, and participated in acceptance testing for internal applications during their development lifecycle. Company was acquired by John H. Harland company and was absorbed into the brand.