A designated purchaser may purchase goods or services under a Standing Offer Agreement of the Government of New South Wales only if they are related to its obligations under a contract with a public sector authority and are used for the duration of such a contract or incorporated or incorporated into works, goods or services to be made available to public bodies. All media plans, media placements, KPIs or performance data, costs, finances and other advertiser data will be reviewed up to SIX YEARS after the end of the contract. Do you still have your Mediaplan table from six years ago? Can you confirm that someone hasn`t changed it? Are you confident that in six years you will find the plans you are currently working on? Are you sure Excel AutoSave wasn`t enabled when you used this old media plan as a template for your next campaign? The media agency service contract does not cover the provision of creative advertising services. These services are provided through the Digital Advertising and Communications Services Program. Designated Buyer Access to New South Wales Government Standing Offer Agreements: Explore ANA`s unique products, services and marketing information based on your area of interest. All taxes, duties and charges levied or levied in Australia or overseas in connection with the performance of this Agreement shall be borne by supplier. All costs must be broken down, planned, approved and, most importantly, accurate and transparent. One of the problems that triggered the media revolution was the bundling of third-party costs with net media and thus the concealment of the real costs of net media. The ANA contract strictly prohibits this behavior and requires that third-party costs be fully transparent and passed on at no extra charge. Here`s a look at the seven ways the ANA contract could disrupt your media agency: If you run a media agency, it`s important that you determine whether or not your media business meets these new conditions. Otherwise, you run the risk of losing customers in the review or having a major disadvantage when attracting new customers. Or maybe both.

Clause 6 of the Public Works and Procurement Ordinance 2019 allows the NSW Procurement Board to grant access to suppliers of public bodies to state contracts that enter into agreements on the supply of goods and services. These suppliers are called designated buyers. The public bodies that make the appointments are called appointing agencies. In addition, you are obliged to buy exactly what was approved at the price disclosed to the advertiser (no bait and meters, bulk purchases or discounts to increase the agency`s margin). You need to keep a clear and verifiable record of the lifecycle of each media placement, from the initial plan to the final payment. Vendors also need to provide specialized services to departments, including but not limited to: If you like to have large advertisers as customers (who doesn`t?), you can no longer run your media operations on spreadsheets. If you haven`t already, it`s time to set up a specially designed media investment management system that includes media plans, media placements, KPIs, and performance monitoring. The ANA contract exposes media agencies to many new risks.

It`s important to eliminate them as soon as possible without disrupting your business. FM is an integrated marketing and communication agency. Their services include media planning, purchasing, investing, asset management and, if necessary, creative work to support media purchases (e.g. B writing and graphic design). Again, it`s clear that Excel spreadsheets don`t pass any media audits (or at least make it unnecessarily painful). A single report at the end of a campaign does not meet your contractual obligations. Now you need to provide a real-time interface that reports on ad delivery as well as getting business-related KPIs such as click-through rates, conversions, promotions, and revenue. If the dispute cannot be resolved by mutual agreement between the two parties, you may refer the complaint to NSW Procurement. The measure includes multimedia dashboards, monitoring and reporting services.

FM will provide units with a dashboard to measure and report on the effectiveness of their advertising campaign, hold meetings to review the results, and make recommendations on whether a campaign should be adjusted in the middle of the flow to achieve the goals. .