incremental insurance policy revenue from AI-driven customer journey optimization
Marketing · Digital · Growth
I build better ways to connect marketing, technology and growth.
Marketing executive, advisor and entrepreneur with 25+ years of experience helping organizations turn complex marketing and technology challenges into measurable business results.
Founder, RoktureFormer Forrester Principal AnalystFinancial Services Executive
25+years connecting strategy, technology & growth
About
Strategy is only valuable when it creates movement.
I’ve spent my career at the intersection of marketing, digital experience and technology, helping organizations modernize how they attract, understand and serve customers.
My experience spans executive leadership inside major financial institutions, advisory work with global organizations, and entrepreneurship. Today, through Rokture, I work with leadership teams that want senior-level marketing direction without adding another layer of corporate complexity.
What has stayed constant is the goal: turn ambitious ideas into systems, experiences and programs that produce measurable results.
Selected impact
Results over rhetoric.
A few outcomes from transformation, growth and optimization work across my career.
increase in digital conversions for a financial advisory firm
forecasted revenue contribution from an enterprise personalization platform
increase in online visitor traffic after launching a new payment services website
increase in campaign production productivity following platform migration
reduction in call-center traffic after introducing digital self-service
What I bring
Equal parts strategist, operator and translator.
Growth StrategyFinancial Services MarketingDigital ExperienceMarketing TechnologyAI & PersonalizationAnalytics & InsightsGo-to-MarketExecutive Leadership
Experience
A career built around transformation.
From building digital capabilities inside banks to advising global executives and now helping organizations grow through Rokture.
2023 - Present
Rokture
Founder · Fractional Marketing Executive
Strategic marketing leadership for organizations navigating growth, digital transformation and increasingly complex customer journeys.
2022 - 2023
Forrester
Principal Analyst
Advised executives on marketing operations, technology, data, privacy and organizational effectiveness; created research, frameworks and tools used to guide transformation.
2020 - 2022
Truist
SVP · Marketing Technology
Led a 56-person organization and $35M budget spanning data transformation, real-time offers, personalization and voice-of-customer capabilities.
2017 - 2020
Seacoast Bank
SVP · Digital Marketing & Experience
Led digital marketing and customer experience capabilities across web, online banking, mobile, CRM, marketing automation and emerging digital service channels.
Earlier
Wells Fargo · Bank of America · Accenture · TIAA
Digital product, marketing and transformation leadership
Built and optimized digital products, campaigns and customer experiences across some of the country’s largest financial and professional-services organizations.
Ideas
I like making complicated things easier to act on.
My work has always involved translating between executives, marketers and technologists. I continue that through writing, speaking, client work and Rokture Ramblings, with observations on marketing, AI, technology and growth without the corporate theater.
ROKTURE RAMBLINGS
Ideas worth thinking about. Without turning them into a 47-slide deck.
Perspectives on what’s changing in marketing, where technology actually helps, and what leaders should pay attention to next.
Visit Rokture →
Beyond the résumé
There’s more to life than job titles.
Outside of work, I’m a committed car guy who has spent years around Porsches, track events and automotive communities. I also train in Muay Thai and weight lifting, two pursuits that keep me challenged and always give me something new to work on.
When I’m not working or training, there’s a good chance I’m listening to rock music, watching hockey or football, or spending time with my family. I also value opportunities to contribute through board service, mentoring, speaking and community involvement.
Let’s connect
Good conversations usually start with a simple hello.
If you want to talk marketing, growth, digital transformation, advisory work, speaking, Porsches, or just about anything interesting, I’m always open to a worthwhile conversation.